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Those who want to survive today’s competition must be competent, flexible and innovative. The business world – not only in the plastics and rubber industry – moves quickly: customer wishes change within the shortest time. Being able to meet them is a huge challenge! With no aids to orientation and no overview of the international market situation, it is impossible.

The strong German plastics industry can find this overview at K 2013 from 16th to 23rd October in Düsseldorf. There is nowhere else in the world where the range of raw materials, processing and applications technology can be experienced as fully as at K: well over 3,000 exhibitors present the latest products and applications. So the overview is not lost in the abundance of the range, K 2013 is clearly structured. This means short distances – even though, in each section, K offers far more products and innovations than any specialist trade fair.

With the innovations, the focus is on benefit orientation – they are about improvement that facilitates broader application options, quicker operation, modernisation in everyday production and an increase in profitability. At K 2013, there are many bespoke solutions for every company!

I wish you a successful trade fair!
Petra Cullmann